Заголовок | My Line |
Агентство | MullenLowe SSP3 Colombia |
Кампания | My Line |
Рекламодатель | Ministry Of Communications & Technology |
Бренд | Ministry of Communications & Technology of Colombia |
Дата первой трансляции/Публикации | 2018 |
Бизнес сектор | Бытовая электроника и аудио-видео техника |
История | In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally. This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia. |
Тип медиа | Анализ ситуации |
Длина | |
Креативный директор | Juan Pablo Maldonado |
Креативный директор | Camilo Jiménez |
Копирайтер | Juan Pablo Maldonado |
Арт-директор | Mario Mendoza |
Арт-директор | Victor Rodriguez |
Арт-директор | Camilo Jiménez |
Директор | Miguel Herrera |
Продюсер агентства | Jonhatan Bolívar |
Председатель | Francisco Samper |
Главный креативный директор | Carlos Andrés Rodríguez |
Chief Operating Officer | Juan-Pablo García |
Анимация / 3D | Yeison Barba |
Разработка | Jason Lusthaus |
Разработка | Andres Pachón |
Разработка | Eric Elia |
Разработка | Jules Petrarca |
Разработка | Jeremy Landis |