| Заголовок | iHungry |
| Агентство |
Cossette Communications
|
| Кампания |
Outdoor ads - Agencies in Action
|
| Рекламодатель |
Agencies in Action
|
| Бренд |
New York City Coalition Against Hunger
|
| Posted | Март 2009 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | Agencies in Action has started a poster campaign in New York parodying outdoor ads for HSBC, Brand Jordan and Apple, in support for the New York City Coalition Against Hunger. This campaign, masterminded by Bill Oberlander, creative director at Cossette, formerly at Ogilvy & Mather and McCann, is designed to get Manhattan advertising agency staff to volunteer to staff soup kitchens and food pantries once a month. |
| философия | Currently, six New York agencies have accepted the AIA challenge: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day. |
| Проблема | This debut initiative, undertaken on behalf of the NYCCAH, is the first phase in what is intended to be a series of AIA-led volunteerism efforts, according to AIA Director Bill Oberlander. |
| Тип медиа |
Печать
|
| Главный креативный директор |
Bill Oberlander
|
