| Заголовок | We See Sunglasses |
| Агентство | Rasic and Partners |
| Кампания | We See Sunglasses |
| Рекламодатель | Good Citizens |
| Бренд | Good Citizens |
| Дата первой трансляции/Публикации | 2022 / 1 |
| Бизнес сектор | Очки |
| Слоган | Untrash the planet |
| История | Good Citizens turn single-use plastic bottles into 100% recycled eyewear frames. This film follows the life of bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames. We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand. |
| философия | This film follows the life of water bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled. |
| Проблема | Discarded water bottles are a huge problem for the environment. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames. |
| Результат | We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | Australia |
| Звуковая дорожка | Composed by Johnny Green |
| Больше информации | https://www.goodcitizens.com.au |
| Исполнительный креативный директор | Dejan Rasic |
| Исполнительный креативный директор | Vanessa Zuppicich |
| Директор | Ingvar Kenne |
| Оператор-постановщик | Ingvar Kenne |
| Исполнительный продюсер | Vanessa Zuppicich |
| Музыкальная компания / Композитор | Heckler Sound |
| Композитор | Johnny Green |
| Звукорежиссер | Dave Robertson |
| Исполнительный продюсер | Bonnie Law |
| Продакшн Студия | Rasic and Partners |
| Рекламное Агентство | Rasic and Partners |
Больше работы
СМОТРЕТЬ ВСЕOpen for everyone
- БРЕНД:
- Precinct
- АГЕНТСТВО:
- Rasic and Partners
Hollywood
- БРЕНД:
- Nokia
- АГЕНТСТВО:
- Bates 141 Singapore
Rock n Roll
- БРЕНД:
- Nokia
- АГЕНТСТВО:
- Bates 141 Singapore
Vita Wheat - Puddles
- БРЕНД:
- Arnotts
- АГЕНТСТВО:
- VML (formerly VMLY&R)