| Заголовок | We Gave Blood |
| Агентство | BMF |
| Кампания | We Gave Blood |
| Рекламодатель | Red Cross |
| Бренд | Australian Red Cross Blood Service |
| Posted | Декабрь 2004 |
| Бизнес сектор | Донорство кров и органов |
| философия | Using a real 'live' blood box, we mailed 30 media buyers showing them our unconventional approach. |
| Проблема | Less than 3% of the Australian population will give blood and some 80% of the population will need a blood transfusion in their lifetime. We'd created a unique campaign but needed some 'free' TV media to continue running it. |
| Результат | Two TV channels agreed to run the commercials free of charge - an extraordinary Aus $1,537,000 of free media. When the ads ran, the national increase in calls was 87% and the increase to registrations on donateblood.com.au was 848% |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | Australia |
| Креативная команда | Andrew Ostrom |
| Креативная команда | Andrew Petch |
| Продюсер | Emma Lawrence |
| Директор | Ben Lawrence |
| Креативный директор | Warren Brown |
| Продюсер агентства | Mandy Payne |
| Продакшн Студия | Caravan Pictures |