Заголовок | Kiwi 5 |
Агентство | TBWA\Hunt\Lascaris |
Кампания | A shining example of communication success - Sara Lee |
Рекламодатель | Sara Lee |
Бренд | Kiwi |
Posted | Август 2004 |
Бизнес сектор | Гуталины, восковые полироли |
философия | The enormity of the Kiwi marketing success is the result of a harmonious, focused and integrated business partnership between the client and the agency. It is also the result of a synergised communication campaign involving the interdependence, creative magic, insightful strategic direction, skillful media planning and professional account management. |
Результат | The ability of advertising to build, sustain and grow the Kiwi Brand has clearly been shown and an 80% market share is quantifiable proof of this. |
Тип медиа | Телевидение и кино |
Длина | |
Рынок | South Africa |
Управляющий директор | Daryl Bennewith |
Управляющий директор | Mike Mina |
Media Planner | Margaret Larkins |
Стратегический планировщик | Annelie Strydom |
Менеджер по рекламе | Martin Lind |