| Заголовок | Mixed Meds - Instagram |
| Агентство | Clemenger BBDO |
| Кампания | Mixed Meds |
| Рекламодатель | New Zealand Transport Agency |
| Бренд | NZTA |
| Дата первой трансляции/Публикации | 2022 / 3 |
| Бизнес сектор | Безопасность дорожного движения |
| История | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
| философия | On their feeds, people are led to the @MixedDriving cabinet on Instagram, where they can explore each mix in-depth, and unpack why they can cause harm while driving. |
| Проблема | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
| Тип медиа | Социальные медиа |
| Длина | |
| Продакшн Студия | Revolver |
| Директор | Pete Baker |
| Senior Business Manager | Emma Brown |
| Главный креативный директор | Brigid Alkema |
| Senior Art Director | Steve Hansen |
| Senior Copywriter | JP Twaalfhoven |
| Senior Creative | Frances Cooke |
| Senior Creative | Alex Metson |
| Продюсер | Mark Foster |
| Арт-директор | Nick Weir |
| Продюсер агентства | Christina Hazard |
| Senior Producer | Carne Godfrey |
| Исполнительный продюсер | Pip Smart |
| Исполнительный продюсер | Jasmin Helliar |
| Стратег | Andy Graham |
| Оператор-постановщик | Matt Henley |
| Послепроизводственный этап | The Glue Society Studios |
| Редактор | Luke Crethar |
| Кастинг | Kate McGill Casting |
| Фотограф | Steve Boniface |
| Ретушер | Becci Manson |
| Управляющий директор | Michael Ritchie |
| Executive Planning Director | Lisa Divett |
| Колорист | Scott Stirling |
| Менеджер по рекламе | Lauren Cooke |
| Менеджер по рекламе | Nikki Gates |
| Менеджер по рекламе | Paul Graham |
| Менеджер по рекламе | Ryan Stevenson |
| Head of Business Partnerships | Sally Hooper |
| Business Team Head | Rachel Turner |
| Медиа-агентство | OMD New Zealand |
| Стратегический директор | Jake Firman |
| Account Director, Media | Mel Falconer |
| Senior Account Manager, Media | Kirsten Chin |
| Account Manager, Media | Charlotte Eastman |
| Direction & Product Design | Pete Baker |
| Концепция | Andrea Davis |
| Моделирование | Human Dynamo |
| Music Composer & & Sound Design | Stefaan Van Leuven |
| Звукорежиссер | Jonathan Mihaljevich |
| Sound Design | Chris Ward |
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