Clarks Shoes - "Shoe Repairer"

SapientNitro Melbourne

SapientNitro Melbourne Melbourne, Australia

6675

Бренд: Clarks Shoes
Страна: Australia

Рекламодатель: Pacific Brands

Заголовок	Shoe Repairer
Агентство	SapientNitro Melbourne
Кампания	Shoe Repairer - Clarks
Рекламодатель	Pacific Brands
Бренд	Clarks Shoes
Posted	Январь 2006
Продукт	School Shoes
Бизнес сектор	Одежда, мода и обувь
Слоган	Clarks. Built to fit. Fit to last.
История	This ad shows the journey of an old man on his way to work. We watch as he mumbles/yells/grumbles at school kids he meets along the way. In the end of the ad we reveal that he is actually an old shoe repairer and it turns that his hatred is all about the durability of the Clarks school shoes the kids are wearing.
философия	It was this insight that led us to the thought that this benefit would be pretty good for everyone, everyone except the shoe repairer that is. He seems to see the fact that these shoes will never have to be repaired as the source of all his woes.
Проблема	Building on the Clarks brand heritage of the best fit, the client also wanted to highlight that because of the quality of materials, their school shoe range they were incredibly durable.
Результат	yet to be determined
Тип медиа	Телевидение и кино
Длина	50 seconds
Директор	Jess Bluck
Оператор-постановщик	Nigel Bluck
Продюсер агентства	Mark Bradley
Креативный директор	Sean Cummins
Продюсер агентства	Marcus Eley
Директор рабочей группы клиента	Melissa Haysom
Редактор	Seth Lockwood
Арт-директор	Dave Lunnie
Копирайтер	James Procter
Продюсер Продакшн Студии	Michael Ritchie