Sky (Games of Thrones) - "Bring Down the King"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

Премии

10241

Бренд: Sky (Games of Thrones)
Страна: New Zealand

Рекламодатель: Sky

Заголовок	Bring Down the King
Агентство	DDB Group Aotearoa
Кампания	Bring Down the King
Рекламодатель	Sky
Бренд	Sky (Games of Thrones)
Дата первой трансляции/Публикации	2014 / 4
Бизнес сектор	ТВ/Радио программы и станции
История	In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.
Тип медиа	Мероприятия
Больше информации	bringdowntheking.com
Менеджер по рекламе	Mike Watson
Менеджер по рекламе	Amber Cooke
Исполнительный креативный директор	Shane Bradnick
Креативный директор	Chris Schofield
Арт-директор	Adam Thompson
Копирайтер	Rory Mckechnie
Директор рабочей группы клиента	James Blair
Специалист по работе с заказчиками	Georgia Newton
Продюсер агентства	Tania Jeram
Исполнительный продюсер	Judy Thompson