| Заголовок | Universal Love 4 |
| Агентство | McCann New York |
| Кампания | Universal Love |
| Рекламодатель | MGM Resorts International |
| Бренд | MGM Resorts |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Отели, курорты |
| История | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Директор | Lagan Sebert |
| Исполнительный продюсер | Sandra Sampayo |
| Исполнительный продюсер | Brandon Bloch |
| Кастинг | Jenny O |
| Редакционная компания | Chris Franklin |
| Покраска | Chris Ryan |
| Звук | Rob Fielack |
| Tusk Music Production | Rob Kaplan |
| Исполнительный продюсер | Aaron Mercer |
Больше работы
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