Заголовок | It's Not Just Organized Crime Who Sell Moonshine To Minors |
Заголовок (оригинальный язык) | Det Är Inte Bara |
Агентство | Tempel |
Кампания | Moonshine has a slight taste of organized crime - OAS |
Рекламодатель | OAS |
Бренд | OAS |
Posted | Сентябрь 2000 |
Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
Слоган | Moonshine has a slight taste of organized crime |
Слоган (оригинальный язык) | Hembrändt har en liten bismak av den kriminella världen |
История | The billboard campaign consists of several pictures of people with something nasty in their mouth. A rat, a syringe, bullets, a chopped-off finger, a knuckle, etc. The tag line is: Moonshine has a slight taste of organized crime. |
философия | Make the connection between organized crime and moonshine, in the strongest possible way. |
Проблема | Moonshine is a growing problem in Sweden. The alcohol is smuggled into the country by criminal organizations who also make money on drugs, weapons and other criminal offences. A fact which very few are aware of. |
Тип медиа | Рекламный щит |
Рынок | Sweden |
Копирайтер | Anders Tempelman |
Арт-директор | Olle Mattson |
Оператор-постановщик | Robert Nettarp |