BMW Canada - "MPowered Series"

Cundari Integrated Advertising

Cundari Integrated Advertising Toronto, Canada

5711

Заголовок	MPowered Series
Агентство	Cundari Integrated Advertising
Кампания	BMW Mpowered
Рекламодатель	BMW
Бренд	BMW Canada
Дата первой трансляции/Публикации	2011 / 7
Продукт	1 Series M Coupe
Бизнес сектор	Спортивные автомобили
философия	Launch the 1M vehicle.
Проблема	BMW had a global campaign that was rooted in "JOY". This resulted in a softer positioning for the brand and a step away from their underpinning of performance and driving dynamics.
Результат	Since launch, the web films have been viewed millions of times and the #1 most viewed auto vid on youtube for June. It is the most blogged, shared, and favourite video series as well. Coverage transended advertising and automotive (Top Gear covered it twice btw), and was written about in pop culture sites like the Huffington Post, national newspapers, Fast Company and more. And finally, sales after the launch of the videos have resulted in the best month of sales in the history of BMW Canada (the host country of the videos).
Тип медиа	Веб-фильм
Линейный продюсер	Ryan Slavin
Исполнительный продюсер	Jeff Rohrer
Директор	Mike Mouse McCoy
Продюсер	Daryn Sutherland
Копирайтер	Brian Murray
Ассоциированный креативный директор	Raul García
Главный креативный директор	Brent Choi