Заголовок | Campbell’s pAIntings |
Агентство | Zulu Alpha Kilo |
Кампания | Campbell’s pAIntings |
Рекламодатель | Campbell's |
Бренд | Campbell Company of Canada |
Дата первой трансляции/Публикации | 2024 / 3 |
Бизнес сектор | Продукты питания |
История | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
Тип медиа | Телевидение |
Длина | |
Агентство | Zulu Alpha Kilo |
Creative Chairman | Zak Mroueh |
Главный креативный директор | Brian Murray |
Главный креативный директор | Jenny Glover |
Ассоциированный креативный директор | Michael Romaniuk |
Арт-директор | Michael Romaniuk |
Ассоциированный креативный директор | Marco Buchar |
Копирайтер | Marco Buchar |
Специалист по работе с заказчиками | Alyssa Guttman |
Исполнительный директор | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
Продюсер агентства | Ola Stodulska |
Продюсер агентства | Steven Czikk |
Медиа-агентство | Spark Foundry |
Медиа-команда | Christina Falconer |
Медиа-команда | Doyeon Kim |
Медиа-команда | Varun Oza |
Post | Zulubot |
Продакшн Студия | Zulubot |
Post | Lena Hamady |
Post | Sarah Dayus |
Online Producer | Lena Hamady |
Звуковой дизайн компании | Zulubot |
Studio | Zulubot |
Художник по производству | Mila Lukezich |
Executive Strategy Director | Heather Segal |
Public Relations | spPR |
PR | Sonia Prashar |
PR | Aileen O’Sullivan |
PR | Nikita Shivdasani |
Редактор | Oren Michaels |
Mix Engineer | Oren Michaels |
Менеджер студии | Sandra Noto |
Менеджер студии | Henry Eugenio |