Заголовок | Blue Band Goede Start |
Агентство | Agency.Com |
Кампания | Blue Band Goede Start |
Рекламодатель | Blue Band Goede Start |
Бренд | 3VO / Blue Band |
Posted | Октябрь 2000 |
Продукт | Wed Site |
Бизнес сектор | Интернет-сайты (за исключением интернет-провайдеров) |
История | The Blue Band Goede Start site is made to accompany the 3VO/Blue Band back to school campaign. The purpose of the campaign was to teach kids, age 5 to 9, about traffic in an entertaining way by using the popular Blue Band characters. The site involves five games teaching them more about traffic signs, traffic rules and their bikes. To enter you need a password (secrecy element) and by finishing a game you get a letter. The five letters in the end give you the opportunity to win a Terrain Bike. The online campaign was supported offline by posters, margarine tubs, news overage and commercials. |
Тип медиа | Digital |
Больше информации | www.goedestart.com |
Арт-директор | Mark Bruitsman |
Копирайтер | Liora Groen |
Программист | Leon Loeff |
Программист | Rudi Nieuwenhuis |
Программист | Blazenco Karesin |
Продюсер | Sandra Soskic |
Продюсер | Guido Flohr |
Продюсер | Matthijs Gaalman |