Заголовок | The One Day At A Time Calendar |
Агентство | J. Walter Thompson Brazil |
Кампания | The One Day At A Time Calendar |
Рекламодатель | Alcoholics Anonymous |
Бренд | Alcoholics Anonymous |
Дата первой трансляции/Публикации | 2012 / 4 |
Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
История | We developed a traditional calendar, but with one difference: each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil. |
Тип медиа | Печать |
Копирайтер | Pedro Furtado |
Арт-директор | Fabio Santoro |
Креативный директор | Roberto Fernandez |
Креативный директор | Ricardo John |
Креативный директор | Fabio Brandão |
Исполнительный креативный директор | Roberto Fernandez |
Исполнительный креативный директор | Ricardo John |