Master Blenders - "Mendeleev"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brazil

11370

Бренд: Master Blenders
Страна: Brazil

Рекламодатель: DE MASTERBLENDERS 1753

Заголовок	Mendeleev
Агентство	J. Walter Thompson Brazil
Кампания	Pilão Decaf
Рекламодатель	DE MASTERBLENDERS 1753
Бренд	Master Blenders
Posted	Май 2014
Бизнес сектор	Кофе, чай, шоколадные напитки, напитки для завтрака
История	We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them. The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement.
Тип медиа	Веб-фильм
Длина	39 seconds
Специалист по работе с заказчиками	Stefano Paduan
Специалист по работе с заказчиками	Felipe Giacon
Медиа директор	Wagner Sena
Медиа директор	André Simões
Планировщик счета	José Lucas
Планировщик счета	Juliana Maaz
Планировщик счета	João Caputti
Главный креативный директор	Ricardo John
Арт-администратор	Fabio Simoes
Креативный директор	Erick Rosa
Копирайтер	Fernando Duarte
Арт-директор	Pedro Hefs
Арт-директор	Thiago Arrighi
Видеосредства реального времени	Marcia Lacaze
Анимация / 3D	Daniel Semanas
Анимация / 3D	Paulo Stoker
Очистить	Guma
Очистить	Lucas Fiacadori
Продакшн Студия	Marcel Yin Weckx
Производство аудиофонограмм	Big Foote Audio
Музыкальная компания / Композитор	Equipe Bigfoote
Анимация	Pascoal da Conceição
Анимация	Marcelo Meirelles
Анимация	Mark Grandfield
Иллюстрация	Pedro Hefs
Иллюстрация	Thiago Arrighi