Minute Maid - "Minute Maid - 'Cones' Digital Short"

Publicis Sapient

Publicis Sapient Boston, United States

20105

Бренд: Minute Maid
Страна: United States

Рекламодатель: Coca-Cola Company

Заголовок	Minute Maid - 'Cones' Digital Short
Агентство	Publicis Sapient
Кампания	Minute Maid Digital videos - Pure Squeezed
Рекламодатель	Coca-Cola Company
Бренд	Minute Maid
Дата первой трансляции/Публикации	2012 / 2
Бизнес сектор	Фруктовые соки и напитки
Слоган	Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”
История	“Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory.
философия	Minute Maid 'Cones' digital short is the digital social extension supporting a larger campaign story for the Minute Maid Pure Squeezed brand Has anyone seen this happening in the juice aisle? Minute Maid Pure Squeezed tastes as good as a fresh, ripe orange—and oranges are upset.
Тип медиа	Веб-фильм
Больше информации	https://www.facebook.com/MinuteMaid?sk=app_337395346303385
Agency	SapientRazorfish
Главный креативный директор	Gaston Legorburu
Редактор	Andres Ripoll
Арт-директор	Omar Mendez
Копирайтер	Cynthia Posillico
Копирайтер	Casey Woods
Ассоциированный креативный директор	Sasha Kobrynich
Исполнительный креативный директор	Juan Morales
Креативный директор	Andrew Goldstein
Креативный директор	James Allen