| Заголовок | Minute Maid - 'Chase' Digital short |
| Агентство | Publicis Sapient |
| Кампания | Minute Maid Digital videos - Pure Squeezed |
| Рекламодатель | Coca-Cola Company |
| Бренд | Minute Maid |
| Дата первой трансляции/Публикации | 2012 / 3 |
| Бизнес сектор | Фруктовые соки и напитки |
| Слоган | “Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset” |
| История | “Minute Maid Pure Squeezed tastes so much like a fresh, ripe orange that oranges are upset”—a simple thought that drove an integrated campaign for Minute Maid and their newest product. On TV, Modern Family’s Ty Burrell served as moderator between the juice and an upset orange. And in the social space, we extended the campaign with three digital shorts that brought this ‘upset orange’ storytelling into the real world and the supermarket juice aisle. By pairing our quirky short stories with a faux-suspense humor, we created content that linked directly to the overarching story while still extending into new territory. This latest release of "Chase" is the second in a series of three digital shorts we concepted and produced for the Minute Maid brand. |
| Тип медиа | Веб-фильм |
| Agency | SapientRazorfish |
| Директор рабочей группы клиента | Angicel Morales |
| Копирайтер | Casey Woods |
| Арт-директор | Sasha Kobrynich |
| Исполнительный креативный директор | Juan Morales |
| Креативный директор | Andrew Goldstein |
| Креативный директор | James Allen |
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