X Games - "X Games Digital Launch Campaign"

Publicis Sapient

Publicis Sapient Boston, United States

12104

Бренд: X Games
Страна: United States

Рекламодатель: ESPN, Inc.

Заголовок	X Games Digital Launch Campaign
Агентство	Publicis Sapient
Кампания	X Games Digital Launch Campaign
Рекламодатель	ESPN, Inc.
Бренд	X Games
Posted	Июнь 2013
Бизнес сектор	Спортивные команды, спортивные мероприятия
История	For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself. Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.
Тип медиа	Анализ ситуации
Длина	121 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
VP Global Brand Strategy	Darren McColl
Исполнительный креативный директор	Juan Morales
Creative Director	James Allen
Креативный директор	Andrew Goldstein
Ассоциированный креативный директор	Alex Martinez
Ассоциированный креативный директор	Valter Klug
Senior Art Director	Hugo Broche
Senior Designer	Francis Ferrazza
Senior Art Director	Mauricio Carrasco
Арт-директор	Andres Betancur
Information Architect L1	Monica Cleves
Associate Creative Director Experience Design	Cass Crockatt
Senior Manager Technology	Shridhar Sundaram
Sr. Manager Interactive Program Management	Flavio Sonis
Director General Management	Charlie Tornabene
Senior Associate Marketing Strategy & Analysis	Manuel Moreno
Creative Director, UX	Eddie Gomez
Ассоциированный креативный директор	Lance Garcia