Grey Goose Vodka - "The Gift"

Publicis Sapient

Publicis Sapient Boston, United States

10767

Бренд: Grey Goose Vodka
Страна: United States

Рекламодатель: Bacardi

Заголовок	The Gift
Агентство	Publicis Sapient
Кампания	The Gift
Рекламодатель	Bacardi
Бренд	Grey Goose Vodka
Дата первой трансляции/Публикации	2014 / 11
Бизнес сектор	Крепкие напитки, крепленые вина
История	As a central theme of their recently-launched global advertising campaign, Fly Beyond, Grey Goose celebrates the spirit of people who achieve the extraordinary—inspired by company founder Francois Thibault, who went against the grain to develop a super-premium vodka in Cognac, France. So as Grey Goose prepared to launch a special new holiday gift box, we crafted a campaign that celebrates those who defy expectations—tapping into the natural desire during the holidays to recognize the people in our lives who have done something exceptional. This new gift box is the focus of our spot, framed as “The gift for those who Fly Beyond” and displayed in the modern, luxurious setting where it might be enjoyed among friends—set against the classic Eartha Kitt track, C’est Si Bon. The spot was produced in partnership with renowned tabletop director Irv Blitz, including the development of a custom animation that brings the iconic Grey Goose bottle to life as a tribute to their Fly Beyond story. As a centerpiece of the integrated campaign—which included two broadcast television spots (:30 and :15), multiple print pieces, digital placements and social amplification through a series entitled 12 Days of Cocktails—“The Gift” creates a holiday context for Grey Goose and gives consumers a new way to recognize the extraordinary people in their lives.
Тип медиа	Телевидение
Длина	31 seconds
Исполнительный креативный директор	Robert Kleman
Исполнительный креативный директор	Matthew Atkatz
Креативный директор	James Allen
Креативный директор	Andrew Goldstein
Дизайнер	David Iglesias
Продюсер	Monica Alameda
Senior Account Director	Cherie Koster
Руководитель группы по связям с рекламодателями	Spencer Holmes
Делопроизводитель	Elaine Zhu
Продакшн Студия	Morton Jankel Zander (MJZ)
Послепроизводственный этап	Cut and Run NY
VP, Brand Marketing Director, Grey Goose Vodka	Lyle Tick
Brand Manager, Grey Goose Vodka	Chris Lyn-Sue