| Заголовок | Coke Can |
| Агентство | Springer & Jacoby Germany |
| Кампания | Coke Can |
| Рекламодатель | DaimlerChrysler |
| Бренд | Smart |
| Posted | Июнь 2005 |
| Продукт | Fortwo Cabrio |
| Бизнес сектор | Легковые автомобили |
| философия | The top of the coke can shows a bird's eye view of the smart fortwo convertible. The image extends across the press-in tab, so if you open the can you also open the top of the convertible. Either way, you'll feel very refreshed. Around the image of the convertible, it says: "Refreshes with one pull. The smart fortwo convertible." |
| Проблема | It only takes a single step to experience the pleasures of top-down driving in the smart ForTwo convertible. This product benefit needed to be communicated to a young target audience in an exceptional manner. |
| Результат | Thanks to the successful malshot, smart dealers were able to achieve additional test drives with their hot leads, strengthening the target group's interest in the smart fortwo convertible. |
| Тип медиа | Прямой маркетинг |
| Рынок | Germany |
| Арт-директор | Birgit Hogrefe |
| Креативный директор | Dirk Haeusermann |
| Креативный директор | Matthias Harbeck |
| Дизайнер | Simone Grün |
| Копирайтер | Christiane Rein |
| Фотограф | C. Morlinghaus |
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