Tobacco Action Group - "Shoes"

MullenLowe South Africa

MullenLowe South Africa Johannesburg, South Africa

5704

Бренд: Tobacco Action Group
Страна: South Africa

Рекламодатель: Tobacco Action Group

Заголовок	Shoes
Агентство	MullenLowe South Africa
Кампания	Shoes
Рекламодатель	Tobacco Action Group
Бренд	Tobacco Action Group
Posted	Декабрь 2006
Бизнес сектор	Антинаркотические/антиалкогольные/антитабачные заявления
Слоган	Don't smoke. There are better ways to die.
История	Tobacco Action Group Shoes: This commercial is based on the concept of not smoking, because there are better ways to die i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Daves dry, comedic approach. Tobacco Action Group Beer: This commercial is based on the concept of not smoking, because there are better ways to die i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
Тип медиа	Телевидение
Длина	35 seconds
Рынок	South Africa
Продюсер агентства	Mthuli Bam
Копирайтер	Matthew Brink
Редактор	Shaun Broude
Креативный директор	Gareth Lessing
Арт-директор	Adam Livesey
Оператор-постановщик	Terence Maritz
Директор	Dave Meinert
Продюсер Продакшн Студии	Linda Notelovitz-Goodall
Продакшн Студия	Sub urban
Послепроизводственный этап	Riot
Редакционная компания	Riot