Marketing Platform Ideas, Consulting, Creative Direction, Writing
at
Bernstein-Rein Advertising
Kansas City, United States
| Заголовок | Loves a Honda |
| Агентство | RPA |
| Кампания | Loves a Honda |
| Рекламодатель | Honda Motor Co., Ltd. |
| Бренд | Honda |
| Дата первой трансляции/Публикации | 2009 / 11 |
| Бизнес сектор | Полный размер и автомобили класса люкс |
| История | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United States |
| Исполнительный креативный директор | David Smith |
| Креативный директор | Joe Baratelli |
| Креативный директор | Pat Mendelson |
| Арт-директор | Hobart Birmingham |
| Исполнительный продюсер | Gary Paticoff |
| Продакшн Студия | @radical.media |
| Директор | Lenard Dorfman |
| Редакционная компания | Arcade Edit |
| Редактор | Paul Martinez |
| Звуковой дизайн компании | Elias Arts |
Больше работы
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- The Macallan Whisky
- АГЕНТСТВО:
- J. Walter Thompson London
Would you risk falling for the chance to fly?
- БРЕНД:
- The Macallan Whisky
- АГЕНТСТВО:
- J. Walter Thompson London
Xbox Design Lab Originals: The Fanchise Model
- БРЕНД:
- Microsoft
- АГЕНТСТВО:
- McCann London
The Fanchise Model
- БРЕНД:
- XBOX DESIGN LAB
- АГЕНТСТВО:
- McCann London
Blaise Matuidi
- БРЕНД:
- Nike Football
- АГЕНТСТВО:
- Wieden + Kennedy Amsterdam
Half-time Speech
- БРЕНД:
- Nike Football
- АГЕНТСТВО:
- Wieden + Kennedy Amsterdam