| Заголовок | Lightning |
| Агентство | MullenLowe South Africa |
| Кампания | Lightning - Tetrapak |
| Рекламодатель | Tetra Pak International S.A. |
| Бренд | Tetra Pak |
| Posted | Март 2010 |
| Бизнес сектор | Производство |
| Слоган | Protects what's good |
| История | Based on the tragically funny tale of an American Park Ranger, Roy Sullivan, the highlight of the campaign is a TV commercial set in a game park in 1940s Americana. Despite dedicating thirty years of his life to assiduously serving Mother Nature, Sullivan was struck by lightning seven times before finally giving up on his environmental good deeds. |
| философия | While it is always a mammoth task to change consumer habits, the objective of the campaign was to encourage shoppers to choose Tetra Pak products over items with less responsible packaging. Tetra Pak cartons are designed to have a low carbon footprint, and many of South Africas leading brands (predominantly milk and juice) already come in Tetra Paks. |
| Тип медиа | Телевидение |
| Рынок | South Africa |
| Продакшн Студия | Velocity Films |
| Послепроизводственный этап | Deliverance Post Production |
| Редактор | Ricky Boyd |
| Спецэффекты / видеоэффекты | BlackGinger |
| Специалист по работе с заказчиками | Lucinda Semple |
| Продюсер агентства | Juliet Curtis |
| Арт-директор | Christopher Charoux |
| Заместитель арт-директора | Heidi Kasselman |
| Копирайтер | Matthew Berge |
| Креативный директор | Eoin Welsh |
| Исполнительный креативный директор | Rui Alves |
| Оператор-постановщик | Paul Gilpin |
| Продюсер | Helena Woodfine |
| Директор | Greg Gray |
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