Consentis and HandsAway - "Decoding Women Board"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

1399

Это объявление является частью "ACT Responsible Collection"

Бренд: Consentis and HandsAway
Страна: France

Рекламодатель: Handsaway

Заголовок	Decoding Women Board
Агентство	TBWA\PARIS
Кампания	Decoding Women
Рекламодатель	Handsaway
Бренд	Consentis and HandsAway
Дата первой трансляции/Публикации	2023 / 3
Бизнес сектор	Благотворительные организации, фонды, волонтеры
Слоган	IF IT’S NOT YES, IT’S NO!
История	Consentis and HandsAway, two benchmark associations that work daily raising awareness across all generations about the importance of consent, today unveil their first joint campaign produced by TBWA\Paris: IF IT’S NOT YES, IT’S NO! If the two associations have joined forces it is in particular to make a big impact, but especially to make a lot of noise. Indeed, education around consent must no longer be a minor subject, particularly in view of the recent report from the High Council for Equality between Women and Men which was published on January 23 and which provides a critical look at the state of play in France on issues of sexism. Among the most striking figures, 33% of women surveyed have already had sex at the insistence of their partner, when they did not want to. This figure demonstrates at the highest level the importance of educating from the youngest generations and the need to constantly remind people of the importance of consent, to change mentalities and behaviours.
философия	HandsAway is an association that fights against sexist and sexual violence and street harassment. This year, the association wanted to devote a large communication chapter to the subject of consent. In France, street harassment has been raging for several years. The idea was to write a manual, a bible on women, The title is explicit: "Decoding women". However, when you open the book and browse through it, you realize that it is composed of only one sentence, from chapter titles to footnotes and bibliography: "If it's not yes, it's no".
Тип медиа	Анализ ситуации
Длина	111 seconds
Продакшн Студия	\ELSE
Менеджер по рекламе	Lucile Dupuy
Менеджер по рекламе	Vassilia Mattei
Менеджер по рекламе	Domitille Raveau
Менеджер по рекламе	Benjamin Puygrenier
Менеджер по рекламе	Miguel Neves Da Costa
Специалист по работе с заказчиками	Jonathan Serog
Управление аккаунтом	Julia Montagu
Менеджер социальных медиа	Éléonore Berthier-Milot
Арт-директор	Julia Deshayes
Копирайтер	Lena Monceau
Главный исполнительный директор (CEO)	Maxime Boiron
Sound Director	Fanny Mithois
Закупщик художественного оформления	Marie Leborgne
Иллюстрация	Swindler&Swindler
Главный креативный директор	Benjamin Marchal
Главный креативный директор	Faustin Claverie
Копирайтер	Julia Deshayes
Арт-директор	Lena Monceau
Графический дизайнер	Nicolas Duval
Креативный продюсер	Léa Gosselin
Music & Sound Design	Olivier Lefebvre