| Заголовок | Street of Love |
| Агентство | Bates Advertising |
| Кампания | Confidence - Clorets |
| Рекламодатель | Warner Lambert |
| Бренд | Clorets |
| Posted | Март 2001 |
| Продукт | Breath Freshner |
| Бизнес сектор | Продукты питания |
| История | The campaign is trying to position the product to enhance consumers confidence with no fear of bad breath while interaction with people surrounding them. |
| философия | The agency's solution is to create a positive picture that while you may not have bad breath, you can also be sure that Clorets will enhance freshness for your breath and allows you to be confident with who ever, when ever, and where ever. |
| Проблема | The problem is that, if the brand states that this product stops bad breath, consumers will not consume the product because they would be announcing to the public that they do have bad breath and needs help. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Thailand |
| Продакшн Студия | Matching Studio |
| Креативный директор | Alex Beuchel |
| Арт-директор | Alex Beuchel |
| Ассоциированный креативный директор | Borpit Katanchaleekorn |
| Копирайтер | Borpit Katanchaleekorn |
| Продюсер агентства | Reungsawat |
| Директор | Surasawadee Chuechart |
| Актер / Знаменитость | Willy Mcintosh |
| Оператор-постановщик | Thanisaphong Sasinmanop |
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