Sky Q - "Sky Q Box 2"

Brothers and Sisters

Brothers and Sisters London, United Kingdom

7185

Бренд: Sky Q
Страна: United Kingdom

Рекламодатель: Sky

Заголовок	Sky Q Box 2
Агентство	Brothers and Sisters
Кампания	The Next Generation Box
Рекламодатель	Sky
Бренд	Sky Q
Дата первой трансляции/Публикации	2016 / 10
Бизнес сектор	ТВ/Радио программы и станции
философия	Sky has launched a through-the-line campaign for its new Sky Q box.This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.Created by Brothers and Sisters, the campaign finds Idris Elba relaxing at home as he explains the benefits of Sky Q’s new state-of-the-art features – from recording more of the shows you love to taking your recordings out and about with you.In addition to the three 30” ads on TV, a suite of 10” videos have been created as part of a digital sequential targeting campaign.The print work showcases the kit, heroing the box itself and using content to bring each feature to life in the newly updated Sky user interface.Will Flack and Aaron Willmer were Creative Directors on the campaign. Andy Fowler was Executive Creative Director.The spots were directed by Sam Miller at Hunky Dory. Mediacom is handling media planning and buying.
Тип медиа	Телевидение и кино
Длина	30 seconds
Послепроизводственный этап	Framestore
Sound Design	750mph
Продакшн Студия	HunkyDory Films
Креативный директор	Aaron Willmer
Исполнительный креативный директор	Andy Fowler
Арт-директор	Olly Fernandez
Копирайтер	Rory Robinson
Директор рабочей группы клиента	Hannah White
Продюсер агентства	Bebe Kiffin
Директор	Sam Miller
Исполнительный продюсер	John Doris
Продюсер	Nick Papworth
Редактор	Matt Felstead
Оператор-постановщик	Florian Hoffmeister