| Заголовок | The Race Is On |
| Агентство | BBH Sport |
| Кампания | The Race Is On |
| Рекламодатель | London 2017 & IAAF World Championships |
| Бренд | World ParaAthletics Championships and IAAF World Championships |
| Дата первой трансляции/Публикации | 2016 / 8 |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| История | The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012. |
| философия | The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | The Sweet Shop |
| Редакционная компания | Tenthree |
| Послепроизводственный этап | Framestore |
| Звук | Factory Studios |
| Актер / Знаменитость | Paula Radcliffe |
| Менеджер по рекламе | Heather Reading |
| Управляющий партнер | Luisa Fernandez |
| Креативная команда | Claire Stokes |
| Креативная команда | Maria Sousa Machado |
| Креативный директор | Matt Moreland |
| Креативный директор | Chris Clarke |
| Исполнительный креативный директор | Ewan Paterson |
| Стратегический директор | Darius Karbassioun |
| Бизнес-лидер | Luisa Fernandez |
| Директор рабочей группы клиента | Aymara Blanco |
| Директор | Mark Albiston |
| Редактор | Billy Mead |
| Исполнительный продюсер | Justin Edmund-White |
Больше работы
СМОТРЕТЬ ВСЕPlease Axe Responsibly
- БРЕНД:
- Axe
- АГЕНТСТВО:
- MullenLowe UK
Speed Painting
- БРЕНД:
- Western Union
- АГЕНТСТВО:
- BBH
Western Union x Liverpool FC
- БРЕНД:
- Western Union
- АГЕНТСТВО:
- BBH
King Andrew
- БРЕНД:
- Under Armour
- АГЕНТСТВО:
- BBH Sport
The Pleasure of Shouting
- БРЕНД:
- Lawn Tennis Association
- АГЕНТСТВО:
- BBH
The Sweet Sweaty Smell of Success
- БРЕНД:
- Lawn Tennis Association
- АГЕНТСТВО:
- BBH
Go Hit It
- БРЕНД:
- Lawn Tennis Association
- АГЕНТСТВО:
- BBH