| Заголовок | Linesmen for Peace |
| Агентство | Wunderman |
| Кампания | “Linesmen for Peace” |
| Рекламодатель | Sao Paulo’s Football Federation |
| Бренд | Sao Paulo’s Football Federation |
| Дата первой трансляции/Публикации | 2014 / 1 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | Nothing Can Impede Peace |
| История | To combat violence in football stadiums, we created a campaign that could not be ignored by the fans or the media. During the 2014 Sao Paulo championship, the linesmen's red and yellow flags were replaced with white flags, changing an old football rule. Not just in one game, but in all 158 matches. The message was completed with field signs that read: Nothing can impede peace. Every time the flag was raised, the linesmen would send out a message of peace as a reminder against violence. |
| Результат | We made the news instantly: 42 sports shows explained to their audiences why the linesmen’s flags had changed. Over 270 newspapers picked up our headline. More than 1,200 Free TV insertions were earned. The campaign achieved a dramatic reduction in the number of people arrested for violence in the stadiums: 47 people in 2013 vs. 1 in 2014, according to the Police Department. |
| Тип медиа | Другие |
| Длина | |
| Больше информации | http://www.bandeirinhadapaz.com.br |
| Копирайтер | Samuel Normando |
| Главный креативный директор | Paulo Sanna |
| Креативный директор | Adriano Abdalla |
| Креативный директор | Fábio Matiazzi |
| Креативный директор | Fernando Tomeu |
| Креативный директор | Rafael Palermo |
| Креативный директор | Joao Paulo Martins |
| Арт-директор | André Araújo |
| Менеджер проекта | Sergio Porro |
| Интерактивный дизайн | Ugo Zamponi |
| Продюсер печати | Sandro Figueiredo |
| Видеосредства реального времени | Cleo Andrade |
| Видеосредства реального времени | Flávia Rocha |
| Communications Coordinator | Tercio Silveira |
| Графическое производство | Rodrigo Cassino |
| Programmer | Douglas Miguel |
| Programmer | Fernando Basilio |
| Продакшн Студия | La Casa de La Madre |
| Фото / Иллюстрации | Paulo Villar |
| Директор по коммуникациям | Ge Rocha |
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