Заголовок | Burglar |
Агентство | Y&R London |
Кампания | Police and Crime Commission Campaign |
Рекламодатель | Police & Crime Commission |
Бренд | Police & Crime Commission |
Дата первой трансляции/Публикации | 2012 / 10 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
философия | The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. |
Проблема | The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout |
Тип медиа | Печать |
Исполнительный креативный директор | Mark Roalfe |
Креативный директор | Gethin Stout |
Креативная команда | Jamie-Philip Woodington |
Креативная команда | Richard Fox |
Фотограф | Josh Cole |