| Заголовок | John Barnes |
| Агентство | M&C Saatchi Group |
| Кампания | Could You? - Police Recruitment |
| Рекламодатель | The Home Office |
| Бренд | The Home Office |
| Posted | Ноябрь 2002 |
| Продукт | Police Recruitment |
| Бизнес сектор | Государственной службы занятости, набор в войска и полицию |
| философия | Could You This case examines how advertising that seemingly deters people from joining the Police had precisely the opposite effect. Respected figures admissions that they could not do what Police do elicited several positive effects. It boosted respect for the Police, after years of decline. It increased Police morale and reduced public fear of crime. Most importantly it drove a 73% increase in recruits, dramatically reversing a seven-year decline in Police numbers. This exceptional efficacy has saved UK taxpayers more than £30m. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Simon Dicketts |
| Арт-директор | Fergus Flemming |
| Копирайтер | Simon Dicketts |
| Директор | Kevin Thomas |
| Менеджер по рекламе | Graham Hooper |
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