Britannia Building Society - "Tortoise"

Chick Smith Trott

Chick Smith Trott London, United Kingdom

4530

Заголовок	Tortoise
Агентство	Chick Smith Trott
Кампания	Keeping Britannia Great
Рекламодатель	Britannia Building Society
Бренд	Britannia Building Society
Posted	Ноябрь 2000
Продукт	Home Saver Cashback
Бизнес сектор	Банки, финансы, законодательство и страхование
Слоган	In a Word, your Home for Life.
философия	A Small Share of Voice Needs A Big Idea Its what you do with what youve got that matters. With just 0.32% advertising share of voice, Britannia Building Society met ambitious marketing objectives, following the launch of a new campaign. Saliency increased from 17% to 29%; consideration leapt from just 4% to 20%, whilst mortgage advances increased 68% year-on-year, versus market growth of 17.8%. How? The campaign adopted a big idea that was used on every piece of communications. Effective share of voice increased because each piece of communication reinforced the other.
Тип медиа	Телевидение
Рынок	United Kingdom
Креативный директор	Dave Trott
Креативный директор	Gordon Smith
Арт-директор	Gordon Smith
Копирайтер	Dave Trott
Продакшн Студия	Passion Pictures
Директор	Ged Haney
Менеджер по рекламе	Alan Long
Коммерческий директор	Chrissie Tsalidis