| Заголовок | Swish of Fabric |
| Агентство | Wunderman |
| Кампания | Spice |
| Рекламодатель | Phonak |
| Бренд | Phonak |
| Posted | Ноябрь 2011 |
| Бизнес сектор | Медицинское оборудование |
| Слоган | Let the swish of fabric be music to your customers' ears |
| философия | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
| Проблема | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
| Тип медиа | Печать |
| Копирайтер | Samuel Textor |
| Копирайтер | Florian Tillmann |
| Арт-директор | Michael Gallmann |
| Арт-директор | Silke Heinzelmann |
| Фотограф | Ted Sabarese |
| Исполнительный креативный директор | Roger Ruegger |
| Главный креативный директор | Markus Gut |
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