| Заголовок | Mom at 40 |
| Агентство | Saatchi & Saatchi NY |
| Кампания | Family Ties - Tide |
| Рекламодатель | Procter & Gamble |
| Бренд | Tide |
| Posted | Декабрь 1999 |
| Продукт | Tide with Bleach |
| Бизнес сектор | Чистящие средства, мыло, моющие средства |
| История | Exploration of the emotions of a woman in her forties who has just had her first child. The drama is based on the insight that she has had more years then most new mothers to imagine what motherhood would be like. But she is unprepared for reality that includes her little girl constantly messing up her beautiful little dress. Fortunately, Tide with Bleach solves that problem for her. |
| философия | This commercial is intended to build trial and loyalty among new moms by convincing them that Tide with Bleach is the best detergent for the removal of more kinds of tough kid stains. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Звуковая дорожка | Voice Over, Music |
| Креативный директор | Fredrik Odding |
| Копирайтер | Leslie Goldman |
| Арт-директор | Enza Mullen |
| Продюсер агентства | Dani Stoller |
| Директор | Ed Mammour |
| Продакшн Студия | Atherton & Assoc. Inc |
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