UnConvention - "Limo Directions"

Mithun

Mithun Minneapolis, United States

4336

Бренд: UnConvention
Страна: United States

Рекламодатель: Unconvention

Заголовок	Limo Directions
Агентство	Mithun
Кампания	Make An Effort - UnConvention
Рекламодатель	Unconvention
Бренд	UnConvention
Posted	Сентябрь 2008
Продукт	theunconvention.com
Бизнес сектор	Интернет-сайты (за исключением интернет-провайдеров)
Слоган	www.THEUNCONVENTION.com
История	The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC.
философия	Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for.
Тип медиа	Плакат
Рынок	United States
Главный креативный директор	Jonathan Hoffman
Исполнительный креативный директор	Reid Holmes
Копирайтер	Paul Brink
Ассоциированный креативный директор	Gary Carter
Арт-директор	Gary Carter
Художественный продюсер	Kat Dalager
Фотограф	Valentini Photo Marketing Team
Photographer's Assistant	Alexander Zoltai
Делопроизводитель	Steve Gordon
Делопроизводитель	Lindsey Shirey
Графика	Unleashed Productions
Графика	Mithun Presentation Graphics