| Заголовок | Solar |
| Агентство |
BBDO New York
|
| Кампания |
Blueprints - GE
|
| Рекламодатель |
General Electric Company
|
| Бренд |
GE
|
| Дата первой трансляции/Публикации |
2007 / 2
|
| Бизнес сектор | Производство энергии, сырье и минералы
|
| Слоган | imagination at work |
| История | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| философия | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Проблема | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Результат | N/A |
| Тип медиа |
Печать
|
| Рынок | United States |
| Больше информации | ecomagination.com |
| Арт-директор |
Paul Cohen (AMV)
|
| Копирайтер |
Mark Fairbanks
|
| Креативный директор |
David Lubars
|
| Креативный директор |
Paul Brazier
|
