Ocado - "Summer’s Biggest Line-Up"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

3279

Бренд: Ocado
Страна: United Kingdom

Рекламодатель: Ocado

Заголовок	Summer’s Biggest Line-Up
Агентство	St. Luke’s Communications
Кампания	Summer’s Biggest Line-Up
Рекламодатель	Ocado
Бренд	Ocado
Дата первой трансляции/Публикации	2022 / 5
Бизнес сектор	Интернет розничной торговли, Интернет-магазин
Слоган	There’s an Ocado just for you
философия	Ocado, the world’s largest dedicated online grocery retailer, is launching its national integrated summer advertising campaign from 19 May until 31 August 2022, featuring carnival floats adorned with dolphins, garden gnomes, giant ice lollies - and top summer offers. The new campaign, devised by St Luke’s, and Ocado’s in-house creative team, features former Spice Girl Melanie Chisholm aka Melanie C as the voice-over, who says: “At Ocado, we’ve got more choice than any other supermarket”. As a regular customer Melanie C is a perfect fit for Ocado, bringing her own warmth and natural charm to the narration. The hero 30-second ad titled “Summer’s Biggest Line-Up”, shows a young girl excitedly waiting for the Ocado van to arrive on her road. The transforming transport, which shows the van with colourful fun carnival floats drawn behind it, entertains the girl waiting for her family’s delivery. The Ocado floats are themed around the great British summer and feature Ocado’s extensive range: a sea-side scene with dolphins and beach huts reveals an array of sunscreen brands such as Ambre Solaire and Piz Buin, and cooling drinks; a garden scene with garden gnomes and a fire-pit reveals picnic favourites like Doritos, Propercorn, M&S Best Ever Burgers, Heinz Tomato Ketchup; and a giant ice rocket lolly which opens to showcase ice-cream brands from Magnum to Häagen-Dazs to Cornetto, Cadbury Flake 99 and Claudi & Fin. The lollies were the most anticipated, as the little girl runs to offer her next-door neighbour a Jude’s Fruit & Veg Rocket lolly through a gap in the fence. The end frame shows more fun floats, together with the now famous tune, as the endline completes the scene “There’s an Ocado just for you”.
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Outsider
Редакционная компания	Final Cut
Звук	Jungle Studios
Редакционная компания	Marshall Street Editors
Главный креативный директор	Alan Young
Творческий партнер	Julian Vizard
Creative	Gatis Pakalns
Planner	Tara Ellis
Planner	Charlotte Walters
Коммерческий директор	Rosie Gilligan
Senior Account Director	Samantha Cowley
Директор рабочей группы клиента	Claire Smith
Senior Account Manager	Maisie La Costa
Специалист по работе с заказчиками	Hope Shooter
Делопроизводитель	Hettie Shirtcliffe
Продюсер агентства	Davina Hickson
Директор	dom&nic
Продюсер	John Madsen
Оператор-постановщик	Stephen Keith-Roach
Художник-постановщик	John Bramble
Управляющий производством	Tom Benkins
Редактор	Ed Chessman
Послепроизводственный этап	Ed Taylor
Послепроизводственный этап	Andy Steele
Послепроизводственный этап	Ryan Hancocks
Послепроизводственный этап	The Mill London
Звук	Ben Leeves
Музыка	Native Music
Продюсер агентства	Jenny Busby
Продакшн Студия	Bite Collective
Директор	Gus Filgate
Продюсер	Alex Katz
Оператор-постановщик	Simon Richards
Редактор	John Mayes