iPhoneX - "Memory"

6312

Бренд: iPhoneX
Страна: United States

Рекламодатель: Apple

Заголовок	Memory
Кампания	iPhoneX
Рекламодатель	Apple
Бренд	iPhoneX
Дата первой трансляции/Публикации	2018 / 7
Бизнес сектор	Мобильный телефон и планшеты
философия	Ringan Ledwidge has directed an amusing spot promoting Apple’s facial recognition technology. The 90-second film takes the form of a quiz show inside a vast theatre, quizmaster sitting opposite contestant, huge audience dressed to the nines. The contestant has one “final memory challenge” to hurdle before bagging the big prize. “This morning you created an online banking password,” the quizmaster says. “What is it?” Tension ensues in the form of gasps, exaggerated laughter, babies crying, even the scream of a steam train that’s stitched onto some drapes in the background. The quizmaster’s hand edges closer and closer towards a dreaded red button before our contestant - who’s name appears to be Andrew - pulls out his phone. With a glance down, he’s in.
Тип медиа	Телевидение
Длина	98 seconds
Продакшн Студия	Rattling Stick US
Исполнительный продюсер	Joe Biggins
Исполнительный продюсер	Jeff Shupe
Director	Ringan Ledwidge
Оператор-постановщик	Hoyte van Hoytema
Producer	Sally Humphries
Costume Designer	Janie Bryant
Production Designer	Floyd Albee
Edit Company	Work Editorial
Editor	Rich Orrick
Producer	Marlo Baird
Post Production Company	The Mill
VFX Supervisor	John Shirley
Producer	Dan Love