Заголовок | Grow Your Strengths |
Агентство | Accenture Song |
Кампания | Outdated Translated |
Рекламодатель | National Citizen Service |
Бренд | National Citizen Service (NCS) |
Дата первой трансляции/Публикации | 2023 / 2 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | Accenture Song UK has created ‘Outdated Translated’, a new campaign for NCS (National Citizen Service) to upturn and reframe the often pervasive criticism faced by teens from wider society. The campaign shows how young people engage with a wide range of passion points from gaming, to TikTok scrolling, to mental health advocacy - and that these should be respected, celebrated and nurtured, as they provide teens with the foundational skills and strengths essential as they transition into adult citizens. NCS helps young people aged 15-17 become world and work-ready by providing a platform for personal development through a wide range of activities and experiences - including local community volunteering, online and some away from home, to build confidence, employability, life skills and mix with others. |
Тип медиа | Телевидение |
Длина | |
Главный креативный директор | Nik Studzinski |
Креативный директор | Meigan Brown |
Креативный директор | Tobias Owen |
Креативная команда | Ben Cashmore |
Креативный директор | Carys Thomas |
Стратег | Izzi Zacharia |
Продюсер агентства | Carol Oakley |
Продакшн Студия | CHAOS |
Директор | JASON YAN FRANCIS |