Заголовок | Dirty Car |
Заголовок (оригинальный язык) | Sale voiture (FR)- Vuile Auto (Dutch) |
Агентство | TBWA\Brussels |
Кампания | CO2 Guide - Federal Public Service of Environment |
Рекламодатель | Federal Public Service of Environment |
Бренд | CO2 Guide |
Posted | Май 2005 |
Продукт | Guide to CO2 emission of new cars |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | Is your car clean? |
История | The visual shows a car urinating on a dog. |
философия | 'Dirty Car' makes the invisible and polluting CO2 visible by comparing it to the other dirt found in public space: dog's waste. |
Проблема | The Belgian Federal Service of Health, Food Chain Safety and Environment tries to make the public aware of the CO2-pollution and to have this taken into account when purchasing a new car. This ad also wants to increase awareness on the guide listing al car brands accordiing to their CO2 emission. |
Результат | After apparition, the amount of requests for the CO2 guide skyrocketed and over a million hits on the affiliated website were scored. The ad has won the silver and gold PAMPA-Award 2005 (PAMPA: Public Authorities Magazine Print Award) . |
Тип медиа | Печать |
Рынок | Belgium |
Other | Yelle @ the Living Room |
Менеджер по рекламе | Béatrice Best |
Фотограф | Grégor Collienne |
Копирайтер | François Daubresse |
Креативный директор | François Daubresse |
Арт-директор | Sabine Malherbe |
Директор рабочей группы клиента | Geert Potargent |