| Заголовок | Home Renovation |
| Агентство | nucleus |
| Кампания | Home Renovation |
| Рекламодатель | British Gas |
| Бренд | British Gas |
| Дата первой трансляции/Публикации | 2022 / 5 |
| Бизнес сектор | Энергетические и водохозяйственные предприятия, коммунальные предприятия |
| философия | British Gas this week launches a new campaign that positions boilers at the heart of home improvement. Even amidst the cost-of-living crisis, investing in home improvement remains important for many households. Yet, despite adding significant value to your home, reducing your energy bills and lowering your carbon emissions, adding a new boiler is often not considered. In the work developed by nucleus, the integrated agency group responsible for all British Gas communications, the impact of an old boiler is comedically brought to life with a bang, as we see it crash into a beautifully designed family home with the ensuing oily horror. Executed across TV, VOD, online video and social, the work delivers against a strategy to target home renovators and show that a new boiler goes hand-in-hand with home upgrades. The campaign repositions boilers away from a distress purchase towards something that’s as valued as the more visual elements of home improvement and even more impactful on everyday life. The initial kitchen edit will be followed up by a second execution set in the bathroom and campaign spikes are planned for each variant in all channels around key bank holidays throughout the summer, tapping into key DIY moments for the British public. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Whitehouse Post |
| Директор по маркетингу | Andy Freeman |
| Senior Marketing Manager | Ethan Mroz-Davis |
| Менеджер по маркетингу | Jade Troth |
| Performance Marketing Manager | Anastasia Skilari |
| Исполнительный креативный директор | Toby Allen |
| Креативная команда | Matthew Moreland |
| Креативная команда | Chris Clarke |
| Business Lead | Jason Andrews |
| Strategy Lead | Oli Watersone |
| Senior Strategist | Olly Owen |
| Директор рабочей группы клиента | Lucy Iron |
| Специалист по работе с заказчиками | Azna Fall |
| Head of Integrated Production | Charles Crisp |
| Senior Producer | Francis Castelli |
| Креативный продюсер | Elly Knott |
| Помощник производства | Alyshia Vaughan |
| Head of Design | Dan Howarth |
| Дизайнер | Ben Fry |
| Animator | Alex Dempsey |
| PR Lead | Lee Waite |
| PR Associate Director | Gabi Hunt |
| PR Associate Director | Mindy Gold |
| PR Account Director | Catriona Lammas |
| PR Account Director | Florence Christie |
| PR Senior Account Manager | Zoe Kusnierz |
| PR Account Manager | Abigail Foran |
| PR Account Executive | Franc Sobczak |
| PR Account Executive | Benjamin Stahlberg |
| Business Director, Media | Clare Bailey |
| Senior Associate Director | Kinzah Raffat |
| Media Digital Director | Sam Lincoln |
| Digital Partner | Amy Humphrey |
| Media Account Director | Poppy Mitchell |
| Руководитель группы по работе с клиентом в цифровом формате | Sanjay Appan |
| Media Social Account manager | Vangelis Pouriki |
| Senior Search Associate Director | Marta García |
| Paid Search Account Manager | Georgia Bloomberg |
| Продакшн Студия | East Photographic |
| Директор | Rick Guest |
| Помощник директора | Mark McPadden |
| Оператор-постановщик | Tony May |
| Senior Producer | Candy Field |
| Offline Editor | Sam Gunn |
| Руководитель производства | Amanda Jenkins |
| Послепроизводственный этап | Alumina Studios |
| Художник огня | Sunhil Rao |
| Color Grade Company | Youngster |
| Колорист | Seamus O’Kane |
| Продюсер по цвету | Helen Stanley |
| Звуковой дизайн компании | Big Bhoy Sound |
| Sound Design and Mix | Nick Olsouzidis |
| Audio Producer | Andrew Salem |
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