| Заголовок | Raphael |
| Агентство | Fallon |
| Кампания | Contemplative Sweets - The Natural Confectionery Company |
| Рекламодатель | Cadbury |
| Бренд | The Natural Confectionery Company |
| Posted | Октябрь 2008 |
| Бизнес сектор | Леденцы |
| История | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
| философия | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
| Проблема | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
| Результат | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Менеджер по рекламе | Martin Driver |
| Исполнительный креативный директор | Richard Flintham |
| Креативная команда | Dirk van Dooren |
| Креативная команда | Matthew Keon |
| Продюсер агентства | Gemma Knight |
| Директор рабочей группы клиента | Tamsin Northridge |
| Планировщик счета | Tamsin Davies |
| Директор | Tom Kuntz |
| Продюсер Продакшн Студии | Nell Jordon |
| Продакшн Студия | Morton Jankel Zander (MJZ) |
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