| Заголовок | Broadband has landed |
| Агентство | St. Luke’s Communications |
| Кампания | Burst Pipe - British Telecom |
| Рекламодатель | BT Broadband |
| Бренд | BT Broadband |
| Posted | Май 2005 |
| Бизнес сектор | Интернет-провайдеры |
| Проблема | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
| Результат | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
| Тип медиа | Веб Реклама / Баннеры |
| Рынок | United Kingdom |
| Креативный директор | Julian Vizard |
| Креативный директор | Al Young |
| Senior Planner | Michele Danan |
| Менеджер по рекламе | Amanda Mackenzie |
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