| Заголовок | Fight |
| Агентство | St. Luke’s Communications |
| Кампания | Burst Pipe - British Telecom |
| Рекламодатель | BT Broadband |
| Бренд | BT Broadband |
| Posted | Май 2005 |
| Бизнес сектор | Интернет-провайдеры |
| Проблема | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
| Результат | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
| Тип медиа | На открытом воздухе / вне дома |
| Рынок | United Kingdom |
| Креативный директор | Julian Vizard |
| Креативный директор | Al Young |
| Senior Planner | Michele Danan |
| Менеджер по рекламе | Amanda Mackenzie |
Больше работы
СМОТРЕТЬ ВСЕLittle Changes Change Everything
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Squirrel 2
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Squirrel 1
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Rabbit 2
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Rabbit 1
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Hedgehog 2
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Hedgehog 1
- БРЕНД:
- National Highways
- АГЕНТСТВО:
- FCB London
Get the price promise that really stacks up
- БРЕНД:
- Ocado.com
- АГЕНТСТВО:
- St. Luke’s Communications
Ocado Inspired Choice
- БРЕНД:
- Ocado
- АГЕНТСТВО:
- St. Luke’s Communications