Заголовок | Emergency Chairs |
Агентство | BBH |
Кампания | Emergency Chairs |
Рекламодатель | KFC |
Бренд | KFC |
Дата первой трансляции/Публикации | 2011 / 4 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
История | 'Emergency Chairs' is a charming example of how the modern family is continually growing. Based on the familiar scenario of not having enough tables and chairs to go around, the ad tells the story of a group of people, young and old, coming together and socialising over food. As more and more people arrive, everyone pitches in to find makeshift ‘emergency chairs’ including beanbags, old piano stools and plastic crates. |
философия | <!--[if gte mso 9]><xml>Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4</xml><![endif]--><!--[if gte mso 9]><xml></xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The campaign, ‘Emergency Chairs’, is rooted in the idea that KFC is at the heart of informal, social eating. The new ad will position the brand at the centre of modern British family life, a concept that has been redefined and now includes an extended family of friends and neighbours. |
Тип медиа | Телевидение и кино |
Послепроизводственный этап | MPC LDN |
Звук | Wave Studios |
Менеджер по рекламе | Jennelle Tilling |
Креативная команда | Harry Orton |
Креативная команда | Robin Warman |
Креативный директор | Marc Hatfield |
Продюсер агентства | Georgina Kent |
Strategic Business Lead | Nick Stringer |
Продакшн Студия | Blink London |
Директор | Benito Montorio |
Исполнительный продюсер | James Bland |
Продюсер | Stuart Butterworth |
Оператор-постановщик | John Lynch |
Редакционная компания | Stitch |