DNB Spare - "Nothing™"

3620

Заголовок	Nothing™
Brief	In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements.   The more money people saved, the bigger box of Nothing they got.
Кампания	Nothing™
Рекламодатель	DNB
Бренд	DNB Spare
Posted	Ноябрь 2018
Бизнес сектор	Интернет - финансовые услуги
История	Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives.
Тип медиа	Анализ ситуации
Копирайтер	Mads Rolland Krogh
Копирайтер	Lars Joachim Grimstad
Копирайтер	Thea Bjørndal Iversen
Копирайтер	Camilla Bjornhaug
Арт-директор	Sebastian Rasch
Арт-директор	Egil Pay
Арт-директор	Anette Bellika Finnanger
Арт-директор	Preven Moan
Продюсер агентства	Arne Eggen
Продюсер агентства	Kristina Skogen
	Jeppe Gjesti