| Заголовок | “You are a worthy opponent. You give me purpose and strength” Frank Chamizo |
| Агентство | Hulse & Durrell |
| Кампания | Stronger Together |
| Рекламодатель | International Olympic Committee |
| Бренд | International Olympic Committee |
| Дата первой трансляции/Публикации | 2021 / 7 |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| философия | Two talented directors - Mark Zibert and Kevin Foley – illustrate the more human side of some fan-favorite athletes for the 2021 International Olympics Committee campaign entitled “Stronger Together.” Amplified by a rousing score and inspiring voiceovers, the films showcase the dynamic athleticism of Olympians in an affecting and soulful way. Since the campaign kicked off with the hero film, the IOC reported it has measured over 250 million impressions. The anthem spot features some 20 athletes, capturing the explosive power and breathtaking skill of exciting up-and comers to household names. Other films within the campaign focus the lens on individual athlete stories, including Naomi Osaka, Usain Bolt, Tony Hawk, Nyjah Huston, and Refugee Olympic Team member Yusra Mardini. The sixth and final film, released on July 13, offers a tantalizing glimpse of the world of wrestling, each shot artfully demonstrating the grace and power of Cuban-Italian wrestler Frank Chamizo Marquez. Working collaboratively with Canadian design agency Hulse & Durrell from the beginning, Zibert and Foley created the mood film that ultimately won the agency the pitch. For the directors, it was imperative there be a sense of humanity and emotion in the storytelling. Beyond beautiful vignettes of the athletes’ physicality, the films needed to emphasize solidarity and the strength in the collective human experience, now more than ever. Produced by Scouts Honour with an all-Canadian crew, production on the star-studded work commenced pre-pandemic and picked back up in 2021, with the global film shoot spanning six cities across four continents, including Cape Town (South Africa), Lisbon (Portugal), Los Angeles (USA), Kingston (Jamaica), Melbourne (Australia), and Toronto (Canada). With an average of only 30 minutes with each athlete, pulling off the hero and individual films was a feat of efficiency and flexibility. |
| Тип медиа | Веб-фильм |
| Длина | |
| Рынок | South Africa, Jamaica, United States, Portugal, Australia |
| Редакционная компания | Married to Giants |
| Покраска | Alter Ego |
| Service Production Company | Finch |
| Продакшн Студия | Scouts Honour |
| Директор | Kevin Foley |
| Директор | Mark Zibert |
| Исполнительный продюсер | Simon Dragland |
| Исполнительный продюсер | Rita Popielak |
| Кинематография | Eric Kaskens |
| Кинематография | Mark Zibert |
| Creative Research | Tricia Zaremba |
| Фотограф | Janick Laurent |
| Исполнительный продюсер редакционной компании | Julie Axell |
| Редактор | Graham Chisholm |
| Редактор | Raj Ramnauth |
| Заместитель редактора | Matthieu Belanger |
| Заместитель редактора | Nick Yumul |
| Продюсер исполнительного агентства | Greg Durrell |
| Продюсер исполнительного агентства | Ben Hulse |
| Продюсер агентства | Kelly Parlane |
| Арт-директор | James Moslander |
| Копирайтер | Adam Tetreault |
| Online/SFX | The Vanity |
| Специалист по видеоэффектам | Sean Cochrane |
| Художник по видеоэффектам | Mike Medeiros |
| Художник по видеоэффектам | Andrew Farlow |
| VFX Executive Producer | Stephanie Pennington |
| Продюсер видеоэффектов | Kayla Baxter |
| Производство аудиофонограмм | Six Degrees |
| Voice/Music Director | Dan McManus |
| Original Score | Alec Harrison |
| Additional Orchestration | Chris McGuire |
| Смеситель | John Iaquinta |
| Колорист | Wade Odlum |
| Service Production Company | AG Films |
| Service Production Company | Moonlighting Film Production |
| Service Production Company | Media Mob |
| Service Production Company | Walters Productions Jamaica |
| Актер / Знаменитость | Frank Chamizo |
| Актер / Знаменитость | Usain Bolt |
| Актер / Знаменитость | Tony Hawk |
| Актер / Знаменитость | Nyjah Huston |
| Актер / Знаменитость | Yusra Mardini |
| Актер / Знаменитость | Naomi Osaka |
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