Solar City - "Fish Tank"

Arnold

Arnold Boston, United States

8106

Бренд: Solar City
Страна: United States

Рекламодатель: Solar City

Заголовок	Fish Tank
Агентство	Arnold
Кампания	At Home with Ra
Рекламодатель	Solar City
Бренд	Solar City
Posted	Август 2015
Бизнес сектор	Другие
История	SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct.
Тип медиа	Телевидение
Длина	30 seconds
Главный креативный директор	Wade Devers
Исполнительный продюсер	Kevin Byrne
Главный креативный директор	Jim Elliott
Редактор	Aaron Langley
Директор	Conor Byrne
Исполнительный креативный директор	Pete Johnson
Креативный директор группы	Sean McBride
Арт-директор	Nate Donabed
Копирайтер	Josh Kahn
Продюсер агентства	Sean Vernaglia
Продюсер вспомогательного агентства	Hillary O'Rourke
Линейный продюсер	Tyler Byrne
Кинематография	Scott Henriksen