Заголовок | Reading Lamps |
Агентство | Arnold |
Кампания | At Home with Ra |
Рекламодатель | Solar City |
Бренд | Solar City |
Posted | Август 2015 |
Бизнес сектор | Другие |
История | SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct. |
Тип медиа | Телевидение |
Длина | |
Директор | Conor Byrne |
Главный креативный директор | Jim Elliott |
Исполнительный креативный директор | Pete Johnson |
Главный креативный директор | Wade Devers |
Креативный директор группы | Sean McBride |
Арт-директор | Nate Donabed |
Копирайтер | Josh Kahn |
Продюсер агентства | Sean Vernaglia |
Продюсер вспомогательного агентства | Hillary O'Rourke |
Исполнительный продюсер | Kevin Byrne |
Линейный продюсер | Tyler Byrne |
Кинематография | Scott Henriksen |
Редактор | Aaron Langley |