Corn Dogs - " Conquer a Monster Appetite "

Odysseus Arms

Odysseus Arms Mill Valley, United States

11338

Бренд: Corn Dogs
Страна: United States

Рекламодатель: Foster Farms

Заголовок	Conquer a Monster Appetite
Агентство	Odysseus Arms
Кампания	Monster appetite
Рекламодатель	Foster Farms
Бренд	Corn Dogs
Дата первой трансляции/Публикации	2016 / 7
Бизнес сектор	Предварительно сваренные/обезвоженные готовые блюда
История	San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.
философия	This spot marks Foster Farms Corn Dogs’ first official advertising campaign, launching in select markets. In addition to the :30 and :15, the integrated campaign includes digital advertisements, online displays, mobile executions and local activations. “Launching the first campaign for Foster Farms Corn Dogs was a big undertaking for us,” says Foster Farms Corn Dogs Marketing Director Jon Swadley. “We found a great strategic and creative partner in Odysseus Arms. Their immersive consumer approach in strategic and creative development resulted in creative that was immensely successful in our initial reads. We look forward to putting that success to the test in-market.” The spot was developed using ThirdEye™, Odysseus Arms’ proprietary creative development approach.
Проблема	The ThirdEye™ process allows Odysseus Arms to co-create with consumers to refine strategy and creative assets, and to empirically test, through focus groups and copy testing labs, prospective materials before they hit the market. For this campaign, they worked alongside busy moms that are buying food for the always-hungry family. This approach brings the creative process a step closer to target consumers than generic market research, tailoring each concept to the unique goals of the campaign and the brand.
Результат	“ThirdEye™ started as a proprietary technique I was using to glean insight from an unfamiliar segmentation,” says Odysseus Arms co-founder Libby Brockhoff. “Four years later, it’s our model. It shows us what fascinates a consumer before media investment.”
Тип медиа	Телевидение
Длина	30 seconds
Креативное агентство	Odysseus Arms
Production VFX	Significant Others
Редакционная компания	Final Cut
Foster Farms Marketing Director	Jonathan Swadley
Integrated Marketing Director	Ira Brill
Директор по дизайну	Libby Brockhoff
Креативный директор	Franklin Tipton
Управляющий директор	Eric Dunn
Арт-директор	Rachel Ngun
Исполнительный продюсер	Cherie L. Appleby
Продакшн Студия	Hungry Man
Директор	Dave Laden
Managing Partner/Executive Producer	Kevin Byrne
Продюсер	Caleb Dewart
Оператор-постановщик	Christophe Lanzenberg
Редактор	Paul Zucker
Заместитель редактора	Dillon Stoneburner
Исполнительный продюсер	Eric McCasline
Исполнительный продюсер	Alek Rost
VFX, Flame Artist	Dirk Greene
Продюсер	Garrett Braren
Смешивание	Beacon Street
Композитор	Andrew Feltenstein
Mix Artist and Sound Design	Rommel Molina
Исполнительный продюсер	Adrea Lavezzoli
Props/Monster Design	Legacy Effects
Художник-постановщик	Alan Scott
Design and Build	Theodore Haines