| Заголовок | Dad |
| Заголовок (оригинальный язык) | Papà |
| Агентство | Ogilvy Italy |
| Кампания | Dad |
| Рекламодатель | Wind |
| Бренд | Wind |
| Дата первой трансляции/Публикации | 2014 / 9 |
| Бизнес сектор | Услуги телекоммуникации |
| История | The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. |
| философия | This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate. |
| Тип медиа | Телевидение |
| Длина | |
| Звуковая дорожка | To build a home |
| Музыка | Cinematic Orchestra |
| Главный креативный директор | Giuseppe Mastromatteo |
| Главный креативный директор | Paolo Iabichino |
| Креативный директор | Giordano Curreri |
| Арт-директор | Giordano Curreri |
| Креативный директор | Marco Geranzani |
| Копирайтер | Marco Geranzani |
| Руководитель клиента | Silvia Sgarbi |
| Директор рабочей группы клиента | Ethiopia Abiye |
| Продюсер Продакшн Студии | Francesca d'Agostino |
| Послепроизводственный этап | Corte 11 |
| Аудио послепроизводственный этап | Top Digital |
| Продакшн Студия | Mercurio Cinematografica |
| Исполнительный продюсер | Francesco Pistorio |
| Продюсер Продакшн Студии | Danielle Joujou |
| Директор | Giuseppe Capotondi |
| Оператор-постановщик | Tat Radcliffe |
| Редактор | Guido Notari |
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